Mane Releases Limited-Edition Lip Gloss Beauty Kit with Cinnabon

For Jen Atkin’s beauty brand Mane, there was something glossy about the lip-smacking, melty frosting of a warm, gooey Cinnabon. So, the brands teamed up for a limited-edition Mane x Cinnabon Beauty Kit featuring flavored lip gloss with Cinnabon’s signature frosting scent.

Inspired by consumers who don’t shy away from asking for extra frosting, the name captures the spirit of the collaboration: celebrating the “extras” that make ordinary moments feel special, per marketers.

“Cinnabon continues to search for unexpected ways for fans to engage with the brand through partnerships that blend nostalgia, creativity and self-expression,” said Cinnabon President Nathan Baldwin. “The collaboration with Mane introduces Cinnabon to an audience of beauty enthusiasts, while also giving longtime fans a new, collectible way to experience their love for the brand.”

The Mane x Cinnabon Kit includes:

• Extra Frosting Lip Gloss, inspired by Cinnabon’s signature cream cheese frosting. The ultra-shiny formula hydrates and smooths dry lips, leaving them glossy and pillowy soft;-
• Pink Jelly Pop Brush and Mirror, a compact, on-the-go essential that fits easily into any bag; and
• Cinnabon Reward Card.

Candy Land-Inspired Universe

To celebrate the launch, Mane and Cinnabon will host an event at Century City in Los Angeles on Saturday, Sept. 26. The experience will create a Mane x Cinnabon, Candy Land-inspired universe, complete with an immersive lounge where mall guests can discover the products and experience the inspiration behind the collaboration firsthand.

The Mane x Cinnabon Kit retails for $28 and will be available through the Sephora app beginning Sept. 22, followed by Sephora.com and HeyMane.com on Sept. 23 and select Sephora stores in the US and Canada on Sept. 25.